New media fosters creativity by allowing users share their ideas on a platform. Then the company can use those ideas to improve their products. According to the article “ Twitter Serves Up Ideas From Its Followers” technology companies have been the most active in relying on others to innovate for them. People’s ideas are the base for new media. By sharing their ideas on the internet technology, companies can design new products accordingly to what the people want. Creativity is innovation that help create new media. Without creativity, there will be no new media.
Source
http://www.nytimes.com/2009/10/26/technology/internet/26twitter.html
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